Dereon Company Profile

Rock the streets in the style that sets the precedent for urban chic. Beyoncé and her sister Sologne have modeled this line of clothing and accessories after the bold and daring ideas of their grandmother, Agnéz. Exquisite detail paired with passionate attitude makes this collection the must have fashion brand. The flair of the fleur-de-lis insignia that marks the name, Deréon, speaks to young women who want to exude confidence and style.

Only the Knowles family, with their fervor for fashion, could design apparel that embodies femininity, and yet still represents the edge of the hip hop industry.